
Halsey created about-face with the intention of empowering people to use makeup their way.
about-face is a space where professional-level artistry tools and DIY self-expression meet. Halsey’s self-taught beauty expertise inspired the development of long-lasting and highly pigmented formulas that demand to be layered and remixed.
As the brand’s artist, muse and misfit, about-face is continually inspired by Halsey’s rejection of imposed beauty norms.
Work includes retouching, social/digital ads, emails, banners, and landing pages.
about-face is a space where professional-level artistry tools and DIY self-expression meet. Halsey’s self-taught beauty expertise inspired the development of long-lasting and highly pigmented formulas that demand to be layered and remixed.
As the brand’s artist, muse and misfit, about-face is continually inspired by Halsey’s rejection of imposed beauty norms.
Work includes retouching, social/digital ads, emails, banners, and landing pages.
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