Halsey created about-face with the intention of empowering people to use makeup their way.

about-face is a space where professional-level artistry tools and DIY self-expression meet. Halsey’s self-taught beauty expertise inspired the development of long-lasting and highly pigmented formulas that demand to be layered and remixed.

As the brand’s artist, muse and misfit, about-face is continually inspired by Halsey’s rejection of imposed beauty norms.

Work includes retouching, social/digital ads, emails, banners, and landing pages.