The planning and brainstorming process for this project was extensive. With the conference’s theme being more obscure, we tried to translate that obscurity and avant-garde quality to drive the design. After many iterations, we were attracted to the use of transparency juxtaposed with bright unnatural colors for their unconventional qualities.
Figuring out what “interaction” meant:
We abandoned our transparency idea and tried another route:
But we still loved our original idea, and felt it best communicated our whole concept. So we went back to it, and incorporated as much transparency as we could.