Initially, I was hung up on using a flower as a symbol for the new museum. Challenges quickly arose as this was too country specific, seeing how it was clearly Marimekko inspired. After letting that idea go, I focued on refining the other ideas I had. Then came the sun.

With a new direction for lockup, I had a new inspired direction for the rest of the museum. I tried many different positions for the sun within the lockup, but for one reason or another they didn’t work. 

There was a challenge in regards to seperating the words nordic + museum, but this was adressed in the brand guidelines.
Project Type:

6 weeks, Winter 2018

Advised by:
Steve Watson, of Turnstyle

Brand Guidelines

Initial lockup + color exploration:
Refining chosen lockup: