Initially, I was hung up on using a flower as a symbol for the new museum. Challenges quickly arose as this was too country specific, seeing how it was clearly Marimekko inspired. After letting that idea go, I focued on refining the other ideas I had. Then came the sun.
With a new direction for lockup, I had a new inspired direction for the rest of the museum. I tried many different positions for the sun within the lockup, but for one reason or another they didn’t work.
There was a challenge in regards to seperating the words nordic + museum, but this was adressed in the brand guidelines.
With a new direction for lockup, I had a new inspired direction for the rest of the museum. I tried many different positions for the sun within the lockup, but for one reason or another they didn’t work.
There was a challenge in regards to seperating the words nordic + museum, but this was adressed in the brand guidelines.
Project Type:
Branding/Identity
Completed:
6 weeks, Winter 2018
Advised by:
Steve Watson, of Turnstyle
Files:
Brand Guidelines
Branding/Identity
Completed:
6 weeks, Winter 2018
Advised by:
Steve Watson, of Turnstyle
Files:
Brand Guidelines
Initial lockup + color exploration:
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Refining chosen lockup:
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Moodboard:
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